Book Review: Simply Packaging

Title: Simply Packaging
Author:
Publisher: victionary
Published: 2008
Pages: 240
Price: $26.37 (on amazon, I paid about $60.00 at Oscars)
Simply Packaging


Oh design books why do you have to be so darned expensive. This was a happy graduation present to myself (any excuse to buy an art book) from Oscars Art Books. While it’s a packaging book it’s also a good study of brand identity (including examples of signage and store design). I have seen quite a few of these projects online and in other books, but it’s nice to have all of them in one book, and with the other pieces that accompany them, giving a clearer picture of the brand they support.
I really love these tea bags by Maum, and it’s neat to see the various applications of the simple idea, it shows the concept has legs (well arms really-oh I kill myself). Similar is a self initiated project by designer Elisabeth Soes which is so simple and whimsical, this paper boat tea bag support is beyond cute.