Thursday, June 25, 2009

Design Book Review: Business Cards 3

Title: Business Card 3 : Designs on Saying Hello
Author: Michael Dorrian
Publisher: Laurence King
Published: 2009
Pages: 272
Price: $38.95 (CDN)

I remember the cold wave of fear that came over me when my instructor announced we were going to have to design our own business cards. The realization that I had to communicate my entire being and purpose in life (okay maybe I exagerate a tad) using only a tiny piece of paper was horrifying. It's extremely difficult to come up with an original business card, although the examples in this book show there's still some room for exploration. Although, flipping through the book I wondered how far was too far, for exmaple, the book features one designer who simply scrawls her contact information on any object that's handy at the time ,whether it's a lighter or an old shoe. Personally I think that's not a business card but a piece of garbage with someone's name on it. If I came across such an object I would think "oh, Jill Williams forgot her lighter, I should return it to her" and that's not clever, it's just annoying.

This business card by Australian designer Quan Payne only reveals the designers name when the card is twirled.

I love the cleverness of this card for the Chocolate Casting Agency in London

Secret: I love cardboard. Hence I love this card by Stephen Owen of the UK. I also love these Hatch business cards which are genius and which I have seen in every single design magazine, website or book. They never get old, thank goodness.

Business Cards 3 features many cards I haven't seen, surprising since I've looked at alot of those "100 unique business card posts" online and they get repetitive after awhile. It features designs from around the world and for creatives working as interior designers, illustrators, photographers etc. One criticism of the book is that the format of the photos is always different which makes it look a tad un-cohesive, also the inclusion of flat art instead of having the cards photographed makes it difficult to judge the scale of the cards.


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